Amazon Global Selling- What Entrepreneur Should Do

Do you know how big a football field is? The length of a football field must be between 90m-120m, while the width has to be between 45m-90m. IT IS HUGE, ISN’T IT?

So, 1 football field is huge, how about 9 times of a football field?

Amazon Fulfillment Centre for Fulfilled by Amazon (FBA) has warehouse in the size of 9 times a football field and they even use robots (KIVA Robots) to store and pick up the products!

Amazon Fulfillment Centre set up in different locations to provide the service named "Fulfilled by Amazon". FYI, Amazon was first started off as an online book store in July 1994 (yea it's just a year younger than me.. duhh). However, it gradually increases the variety of products sell online and have become what it is today, the largest Internet-based retailer in the United States.

Fulfilled by Amazon- SERVICES THEY PROVIDE

1.SHIPPING.  As an Amazon seller, you just need to ship your products to any of the Amazon Fulfilment Centre and your products will be stored in the centre till order received from customers. From the centre, they will ship the products to your clients and the shipment will reach around 2-3 working days. 

2. GOODS RETURNING. In case customers request for a product return, they can return it to the Amazon Fulfillment Centre instead of delivering it back to Malaysia. Then the returned goods will be managed by Amazon Fulfillment centre. 

3.LABELING AND BARCODE. Amazon Fulfillment Centre also provide labeling and barcode service if require. This lessen the burden of the seller as they can straight away deliver their products to Amazon Fulfillment Centre and Amazon will take care of the rest of it. 

4. CUSTOMER CARE LINE. Fulfilled by Amazon also provide customer care service line in multiple languages depending on your customer countries. 

5. DELIVER TO CUSTOMER FROM OTHER ONLINE CHANNEL. If you are an experience seller who already established your career in other e-commerce channel such as eBay, Fulfilled by Amazon can also help you to deliver your products to customers who ordered via eBay. As long as the customer is located at the area of the Amazon Fulfillment Centre that you have stored your products, Fulfilled by Amazon can always help you to deliver them. 

6. MARKETING STRATEGY. When you first register your Fulfilled by Amazon service, you will receive 50usd sponsored products credits. You can spend the 50usd to make sponsored (promotional) post on Amazon. You can always reload the sponsored products credit whenever you want. Besides that, sellers can also join Amazon Festive Promotion to put on discounted price to attract buyers. 

All in all, the Fulfilled by Amazon system can be explained in the image below:

Image credit to www.amazon.com

Fulfilled by Amazon- RECEIVE YOUR PAYMENT

The revenue you earn from selling on Amazon will be transferred to a Payoneer account. It is a medium similar to PayPal which you can make money transaction online. 

Registering as a Payoneer member and as an Amazon seller, you will get a Debit card to use in Malaysia. So far there is no local bank in alliance with Payoneer but, according to the authority, Amazon is planning to work with a local bank so that Payoneer can directly make money transaction to bank in Malaysia. 

Image credit to www.payoneer.com

You may register your Payoneer account HERE

Fulfilled by Amazon- CHARGES 

In Fulfilled by Amazon, you pay as you go. It is cost effective and convenient. The charges are made based of the size and weight of your product, and you can always estimate the charges you have to pay by using FbA Revenue Calculator. 

Look at the example provided below, say I am going to sell a blouse. 

First search the type of products you want to sell on Amazon and pick the nearest design. For me, I picked Korean Colourful Print Top Tee. 

Then, fill in the same item price on both of the column and click CALCULATE button on the right of your screen. 

Finally as you can see, two sets of calculation have been done. Look at the calculation in Red box. It's the set of expenses if you were to fulfill your products by yourself (you ship and pack by yourself). Then look at the calculation in Purple Box, it is when you use Fulfilled by Amazon. 

By just looking at the final digit that you are going to earn, you will think that you actually earn more if you fulfilled by yourself. However, checking it out clearly I have ignored the expenses for shipping, packing and returning in fulfilled by myself. 

So as you can see, it is cheaper, more convenient and effective to sell your products Fulfilled by Amazon. 

For further information, please check out Boost Your Sales with Amazon's World Class Fulfillment.

If you are a seller and hoping to extend your business market globally, go to Amazon Global Selling and the professionals will approach you ASAP to help you in expanding your business. 

This post  is quite long winded already so I will just stop it here. Do let me know if you want to know a few successful examples of Malaysian sellers on Amazon. 

Me at My Global Export Penang, @The Northam All Suite Penang. 

Thanks to the organiser, speakers and photographer for the fruitful seminar.